Monday, June 12, 2023

Research Portfolio

 Primary research

Link to Missing steps Questionnaire

responses to Missing steps questionnaireresponses to Missing steps questionnaire


I created a questionnaire, here are the responses I got from Its questions. I can get a variety of responses to directly answer my questions and then review the overall results.


These are Images from direct interviews I made while creating a short documentary they are a good example of primary research because it demonstrates collecting the information directly from the source, the players.





Secondary Research


Unilever Rebranding Ben and Jerrys presentation. REBRANDING BEN & JERRY’S


Here I used search engines such as Google, to learn information about Unilever and Ben and Jerrys, then I took what I had read of other people's work and presented the information in a different form to inform others of what I had learnt.


Rebranded Ben and Jerry's advert


<iframe width="640" height="360" src="https://www.youtube.com/embed/o75ufCsTtRw" title="BTEC TV Advert &#39;Better Together&#39;" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>



Quantitative research


Link to Missing steps Questionnaire

https://docs.google.com/forms/d/e/1FAIpQLSfJcWkQ4E-zE-D6-jZaHW4uSi4yuda7xoTEzHI9R4TwGDV1SA/viewform?usp=pp_url


Link to response to Missing steps Questionnaire Document - Copy (1)




These answers to the Missing steps questionnaire focus on the numerical responses, looking for the majority answer.




Qualitative research


Link to Missing steps Questionnaire

https://docs.google.com/forms/d/e/1FAIpQLSfJcWkQ4E-zE-D6-jZaHW4uSi4yuda7xoTEzHI9R4TwGDV1SA/viewform?usp=pp_url


Link to response to Missing steps Questionnaire



These answers to the Missing steps questionnaire focuses on the personal answers where the audience had to give a written response.




Market and Audience research


Unilever Rebranding Ben and Jerrys presentation.


REBRANDING BEN & JERRY’S




Product protection


Preproduction work from my rebranding Ben and Jerrys production

https://online.fliphtml5.com/eqqsp/wcvx/


In these pages it is shown that any and all personal information about the people in the production is redacted from the paperwork before anything is released.


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Research Portfolio

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