Primary research involves collection of original data, this data is collected from first hand sources and does not rely on data that is already existing. The first hand data is collected to answer specific questions or areas or research. This type of data can be collected in a number of ways including questionnaires, interviews, surveys and observations. Questionnaires can be submitted to a random audience, interviews conducted with authorities in a specific field, surveys of people of a specific genre interest or observations of individuals in a non intrusive environment. In all areas of research gathering primary evidence is vitally important to help scientists or researchers collect information to prove or disprove specific questions or hypotheses. Primary research also provides the most up to date and current information which can support an individual's research, this is a more immediate type of data over secondary research. I have done this by creating a questionnaire for other creators of script proposals. An official example could be a reporter questioning an expert on a relevant topic for the news.
Secondary research is a compilation of existing research from other people’s primary data, that has already been published. This type of research involves reviewing, selecting and gathering pre existing information to gain understanding of a given topic. Secondary data can include books, journals, government reports, websites and news articles. It is a cheaper and quicker way to gather information that can be used to support research. This information is valid when used as a supplement to primary research. This type of data is a valuable tool to help researchers generate large amounts of data quickly, it is also more time and cost effective. The drawback of Secondary data is that it has to some extent already been processed, which limits the accuracy of the data. Therefore all Secondary Data must be used with caution and careful evaluation of the sources from where the data was sourced. For example most historical sources are written from the winners point of view. A prime example of secondary research I have done could be included in this document due to relying on information from books, webpages and other secondary sources.
Quantitative research is studying and analysing numerical data. This type of analysis generally revolves around specific variables, yes/no answers the data is highly structured to channel the answers to simple choices. This forms the basis of most statistical analysis which follows the binary structure of a positive or negative response. This helps channel data into usable form without having to deal with a huge number of variables. This type of data allows large amounts of information to be gathered and analysed in a systematic way. It can also allow computers to predict results based on the data collected. This allows people to make valid inferences and generalisations about the questions posed from the sample matter. The downfall of this process is oversimplification of more complex issues. Therefore it is better to use a very large sample population to generate the largest amount of data possible to eradicate anomalies and help create the text book bell curve sample. For example this method is used in voting during an election. I used this to keep track of my results from my questionnaire.
Qualitative data is data gathered from informed people about a specific topic. Quantitative data is high volumes of data generated from the general public who are not specifically informed about a particular subject. The positive use of qualitative data is more informed and specific to relevant questions and more reliable. Quantitative research can be used to explore complex and nuanced phenomena that may not be easily quantifiable. There are positive and negative elements to quantitative data gathering. Both quantitative and qualitative research are valuable tools for researchers, and the choice between the two methods often depends on the research question being addressed and the type of data that is required to answer that question. Some research questions may be best addressed using a combination of quantitative and qualitative methods, in what is known as a mixed-methods approach.
Audience research is gathering information from the target audience. The target audience referees to the specified target audience that the specific research refers to. This can be used to map and organise the target's preferences, behaviours and motivations. Audience research used to obtain a better understanding of those the media is being created for. With this information the media can be tailored to the right connected tone and style to interest the target audience. On the other hand, market research is a broad term that covers audience research. Using surveys, focus groups and analysis to compile information about consumer behaviour, preferences and purchases habits. This can be used for business decisions. Both of these research methods are important in understanding the audience. They can both help create media that successfully reaches and resonates with the intended target audience. I did this on my survey when I asked what genre they are comfortable and familiar with. This can help create celebrated media that satisfies the audience.
Production research is a way of managing ways to improve the efficiency of business management. The main goal is to identify ways to increase productivity and reduce costs. These may be ways to identify areas that don't flow as smoothly as the rest that might result in blockages in the efficiency of the process. This research method is about identifying these issues and developing processes and strategies to help solve them. Production research helps reform plan and design, products, resource allotment and can also increase productivity of a company.
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